Disney's Castle Joins Roku City: A Magical Merge

Cinderella’s Castle from Disney World joins Roku City's screensaver in celebration of Disney’s 100th anniversary.

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The addition aligns with Roku’s purple theme and includes the iconic Walt Disney and Mickey Mouse statues.

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Peter Hamilton from Roku highlights the castle's nostalgic significance and its impact on viewers.

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Disney and Roku aim to promote Disney World as a holiday destination for families.

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Roku City began offering advertising spaces, with Paramount+ and others featuring their projects.

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The deal with Disney requires accuracy due to the castle being a real, physical location.

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Roku emphasizes the importance of seamless brand integration within Roku City's creative vision.

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Brand integrations like Roku City are crucial for Roku's advertising revenue growth.

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The platform learns from user sentiment and social sharing to enhance brand experiences.

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Limited Time Only: Experience the Most Magical Christmas Event in America

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