Disney's Castle Joins Roku City: A Magical Merge
Cinderella’s Castle from Disney World joins Roku City's screensaver in celebration of Disney’s 100th anniversary.
The addition aligns with Roku’s purple theme and includes the iconic Walt Disney and Mickey Mouse statues.
Peter Hamilton from Roku highlights the castle's nostalgic significance and its impact on viewers.
Disney and Roku aim to promote Disney World as a holiday destination for families.
Roku City began offering advertising spaces, with Paramount+ and others featuring their projects.
The deal with Disney requires accuracy due to the castle being a real, physical location.
Roku emphasizes the importance of seamless brand integration within Roku City's creative vision.
Brand integrations like Roku City are crucial for Roku's advertising revenue growth.
The platform learns from user sentiment and social sharing to enhance brand experiences.
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