McGoodbye Starbucks: McDonald's New Chain Is Here to Stay!

McDonald's opens a new chain called CosMc's, targeting quick energy boosts.

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CosMc's is beverage-heavy, with coffee, lemonades, teas, and unique treats like churro frappés and blueberry ginger boosts.

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Food options include never-before-seen McPops, creamy avocado tomatillo sandwiches, spicy queso sandwiches, McFlurrys, and Egg McMuffins.

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The first CosMc's opens in December in Bolingbrook, Illinois, with 10 more locations coming to Texas in 2024.

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CEO Chris Kempczinski says CosMc's is a futuristic experiment inspired by a 1980s McDonald's character who was part alien, part surfer, and part robot.

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The name and theme are meant to evoke the question: "What would happen if a McDonald's character from the 1980s opened a restaurant today?"

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CosMc's is designed to appeal to customers looking for a quick energy boost, similar to Starbucks or Dunkin' Donuts.

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The chain aims to add 10,000 namesake stores by 2027.

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The new chain's colorful branding and dynamic options are reminiscent of Tim Hortons.

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CosMc's offers a more limited food selection compared to McDonald's, catering primarily to those seeking sugary and/or caffeinated beverages.

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